Posted in Magazine Issues

Creativity and Business: Business Cards

Recently, CA has created it’s own version of business cards and we thought it would be a good time to sit down and discuss what really makes a good business card for artists. Honestly, the first thing that came to mind were the basics that were learned in my high school class.

1. Your name/Company name

2. Logo/Photo

3. Contact information, Email/Phone number

After some research I found that to make a really good business card  it does need those three items but it also needs to stand out from the rest.  Below you will find 4 photos of business cards. We’ve carefully analyzed each one to see why they are successful and one that is unsuccessful, and also what drives customers to their website or place of business. In this article we will also cover the importance of those 3 simple things, and why they can make or break you.

IMG_0257

 

The first one here is obvious when it comes to  standing out. It has all the information it needs, and it’s kept very simple and bright. Even if you don’t like pink your eyes are attracted to the formatting and the simplicity overall. There is 1. Name, 2. Her logo, 3. Contact information, check! But what’s this under the name?

 

IMG_0258

This one is a lot more personalized than the first. It’s his OWN drawing on the card, and not that you can see here but the card is actually on a metallic background which sparkles in the light. Kind of like those Pokemon holographic cards, a keeper. You’ll never want to throw out this card because it has the artists personal work, and it has 1, 2, and 3 all wrapped up neatly.

Finally, below you have our business card. It’s plain and simple and straightforward just like the founders. We don’t mess around.

 

lp

 

Now it’s time to get into a bit more detail with our cards. Why do we even need contact info? Isn’t the card memorable and self-explanatory? No, and because people aren’t robots unless they’re like Sheldon Cooper (Big Bang Theory on FOX) and have a photographic memory. If you do, great but not all humans are built that way, especially artists. Some of us are forgetful but can remember paints, and color swatches like we were born with the ability.

3. Contact Information: As a general rule; don’t go overboard with it. We don’t need to know your four phone numbers, two home addresses, and twenty-seven emails along with your parents, brothers and sisters numbers too. No! Stop! That’s way too much information, all I want to know is what’s the best way to reach you wether it be by phone or email, or can I just go to a website and all the contact info is there? That’s actually a good way to get people visiting your website if you have one. All in all, all you really need is your name, phone and/or email and a website address again assuming you have one. Or you can do what Paul Michael did on his business card above and just leave a website address and your name. If you visit his site there is a contact me page, which simplifies your card even more!

2. Logo or Photo: Now with this you really need to becareful because you don’t want to end up with something like this;

magic-lukes-business-card-fininshed1

This is just way too crowded and awkward looking, we get that it’s for “Party Magic” but why does it need so many photos? The hat and wand would have done the trick. This is what they mean when they say that a business card can be your downfall if you try and over do it.

1. Names/Company Names: Now here’s where it got tricky for us, we weren’t sure what names to place so we wrote “Staff Member” and left an open space for people (our workers) to sign their names and hand out the cards. After thinking about it we should have omitted that but now we know for next time. But if you’re not like us and you’re like Candace, Paul Michael, and Magic Luke here, and are only one person then place your name or your founding name on the card, or if there are more than one of you and have the money to spend on personalized cards for each staff member we recommend doing it. It’s important to have this just like the contact info because again we aren’t robots (Coopers not counted). Everyone needs to write things down to recall them or record them in some way shape or form and business cards do just that without the extra writing. If you absolutely need to write something just use the back of the card.

Now that’s all we have to say about business cards but maybe you have something to add? Feel free to start a discussion below!

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Author:

I'm a Connecticut Based Freelance Artist, who dabbles in Digital Media with a strong suit in Traditional Pen and Ink stylized drawings. You can find more of my work on http://augustyne.daportfolio.com

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